Roll call, episode one, balancing passion and business, how we are gonna navigate through the creative field. Today we're gonna be discussing the mindset that you all need to achieve success in the entertainment industry. I wanna highlight the importance of understanding the creative mindset versus the business mindset. What is the industry looking for? Where do we begin to understand what these labels, companies and publishers are looking for? You have to understand the dynamic. Most of these companies are really just glorified banks. So what they're looking for are viable businesses and that's where the controversy begins. They wanna see you do all the work necessary to help you grow your own business and infrastructure so that the business you're attached to successful. Just like anybody else, these companies are looking for trustworthy, hardworking, reliable and consistent people to work with. Beyond those basic elements, they're looking to partner with people and companies that have the ability in their eyes to scale. They're also looking for people that are open-minded and nimble in a forever changing landscape that seems to constantly be evolving. In the popular American idol version of comedy, Kill Tony, Tony Hinchcliffe has been a shining star example of how to build your own infrastructure by using some of the amazing tools that are out there and available to everyone. He's been utilizing YouTube as his distribution format for over 10 years now and amassed an enormous audience without the help of any major infrastructure. What is important to highlight here is that Tony has been able to break the mold of comedians being discovered on late night television. He took what once was a five minute segment on late night television and created an entire platform for up and coming unknown comedians to showcase their talent to the world. If you go online today and search on YouTube, you'll see that Jimmy Fallon has all of his shows and segments broadcasted to YouTube. As a creative, you may feel restricted because you're only able to distribute on TikTok, Instagram, YouTube. But the irony is that all of the executives and companies you're looking to get attention from are actually looking in those places for their next inspiration. Another very common mistake I see people making in this business is not treating their craft the same way a doctor or a lawyer would. I don't understand how people look at their journey in art any different than a pre-med student looks at their journey in medicine. How is it that someone could go 10 years in college to become a resident doctor, surgeon or lawyer, but an artist can't commit the same amount of time to see similar results? I think a lot of the reason we don't see successful artists is because of their willingness to give up too quickly before they've materialized any of their plans. Artists are making art. Businessmen are looking to conduct business. As an artist, the last thing on your mind may be how do I make money off of this? It's not until you enter the artist business realm that this is even a conversation. Art is done for self-fulfillment and enjoyment. Where creativity meets business, you need structure to have success.