The truth is, I get really excited by a good partnership. It takes a lot of due diligence, a lot of research, and a lot of time to build up something so that you could have access to a partnership that's gonna substantiate a much bigger growth process than you're able to do on your own. And once you get the right sponsor, which isn't often, usually you're gonna get the generic ad read, not partnership, not sponsorship. You're gonna get a generic ad read that's attached to a minimal fee that's gonna be dangled over your head, and that's not the kind of partnerships you wanna be involved in, but what you're looking for is a partner that sees your vision and wants to empower you, providing you with resources that you can't source on your own to help you get to a new level because you getting to a new level helps them get to an audience that they're looking to attach to. That's when you've gotten a real partnership. What's really discouraging to see are shows that you're in love with, inundate their platform and programming with ads that have no relevance, and discourage the listener or viewer to tune in again. People are very short-minded in this business. They look to grab any check they can get right now and unfortunately, that's the wrong mindset to have. The quicker the money comes, the quicker the money will go. You're better off focusing on the build instead of focusing on chasing a check that's here for today and gone tomorrow. The reality is, if you're not focused on what excites your audience, how could you know what advertisers or partners you should be inviting into your advertising world? Depending on where you are in the process will determine what you need to do to even entertain securing one of these sponsorships. Most of the time, these companies or artists haven't even taken the first step to securing the right type of collaboration, putting together a deck and a book of information that they could share with potential partners that will empower them to entertain these type of conversations. Information on who's watching, who's listening, where they're listening, how often they listen, and more of their behavioral patterns are gonna encourage these companies to wanna be in business with you. If you're actually interested in securing partnerships, talk about the products that you actually use in your day-to-day life inside of your show, integrate it into your podcast, put it into your music video without being paid for it. The more they see you're interacting with their product organically, the more they're gonna wanna work with you. Leave breadcrumbs for the companies that you wanna work with. If they say you're interacting and engaging with that product yourself, it creates another layer of incentive for them to do business with you. And that's ultimately the end goal with this. Understanding your audience and building them is a priority over getting a check from a sponsor. Once you have a firm understanding of who you're marketing to and what they react to, then you may be more prepared to talk to these companies. Do me a favor and leave a comment below so that I know what you guys want me to touch on next and we'll get to it next week.